Under this theme, the German Retail Congress will take place in Berlin on November 12 and 13, 2025. The congress focuses on getting back to basics and shows how companies can become more agile and competitive by reducing complexity and creating clear structures.
Simplify Logistics – We’ll be there
Visit us at Booth No. 22 and discuss with us how smart automation makes retail more efficient and sustainable.
In the breakout session on November 13 from 11:45 a.m. to 1:15 p.m. in PRAXISFORUM III: Logistics / Hamburg Region, our CEO Jürg Frefel, together with Thomas Gasser, COO of BRACK/ALLTRON, will present the talk “Simplify Logistics.” They will provide insights into the challenges, the solution, and key lessons learned from the joint project.
For the leading Swiss online retailer BRACK.ch, simplifying processes and structures in intralogistics is a crucial factor in making retail sustainably future-proof. By using automated intralogistics solutions in combination with targeted data collection and analysis, processes can be made more efficient, well-informed decisions can be made, and growing customer needs can be better anticipated. This sustainably strengthens the company’s market position, even as delivery times continue to shrink.
